Raise The Bar
PROMOTIONAL COMPETITION TERMS & CONDITIONS
1. These Terms
1.1. These Promotional Competition Terms & Conditions (which include the Promotional Competition Details) set out the basis for participating in the Promotional Competition identified below. 1.2. By entering or participating in the Promotional Competition, you agree to these Promotional Competition Terms & Conditions. 1.3. A Privacy Notice attached to or otherwise provided in connection with these Promotional Competition Terms & Conditions should be regarded as part of these Terms & Conditions.
2. Promotional Competition Details
The promoter of this competition is Unilever South Africa (Pty) Limited, whose registered/primary address is 15 Nollsworth Crescent, Nollsworth Park, La Lucia Ridge Office Estate, La Lucia, 4051. For queries, DM @sunlight.za on Instagram.
The Promotional Competition is titled “Raise The Bar,” in which entrants will have the chance to showcase their creativity and win prizes.
Entrants stand a chance to win a share of R1,000,000 (one million Rand) worth of prizes and/or Sunlight hampers. The breakdown of cash prizes is as follows:
1. R10,000 for Hip Hop Rap and R10 000 Amapiano Dance every 2 weeks, over 4 weeks = R80, 000.
2. Surprise and Delight (S&D) hampers will be awarded at the Sunlight teams discretion.
3. Special school entries: R150,000 x 3 schools = R450,000
4. Two grand prize winners will each receive R125,000 each
Winners’ announcement times:
• End of Week 2: Two winners per genre will be awarded R10,000 each
• End of Week 4: Two winners per genre will be awarded R10,000 each
• End of Week 6: Two winners per genre will be awarded R10,000 each
• End of Week 8: Two winners per genre will be awarded R10,000 each
All bi-weekly winners remain eligible for the grand prize draw.
If a prize is not claimed, the Promoter will attempt to contact the winners three times via direct message on their social media platform over a 48-hour period. If contact is unsuccessful or the necessary details are not provided within three days, the prize will be forfeited and awarded to the next eligible participant.
Entrant Requirements
Entrants must be at least 18 years old and residents of South Africa. A valid till slip must be uploaded via the dedicated WhatsApp line. Entries will be reviewed bi-weekly, and only videos matched with a valid proof of purchase will be eligible for rewards and grand prizes.
For Rap entries, participants must:
• Use the Sunlight green bar as a mic
• Use the Sunlight campaign hip-hop beat
• Tag the Sunlight brand
• Use the hashtag #RaiseTheBarWithSunlight when posting
For Dance entries, participants must:
• Feature the Sunlight green bar in the video
• Use the Sunlight campaign amapiano dance beat
• Tag the Sunlight brand
• Use the hashtag #RaiseTheBarWithSunlight when posting
Excluded Entrants
The following individuals may not enter:
1. Agents, distributors, and other organizations commercially connected to the Promoter
2. Employees and directors of the Promoter (including their families and cohabitants)
3. Shareholders in the Promoter
Entry Instructions
To enter, participants must:
Step 1: Purchase & Register
• Buy a Sunlight 250g or 500g (2 x 250g) Laundry Bar.
• Keep the till slip as proof of purchase.
• Register via the dedicated WhatsApp line found in the Instagram bio (@sunlight.za).
Step 2: Create & Post Your Entry
Choose one of the two categories:
Rap Category
• Create a 30"- 60" hip-hop rap video
• Use the Sunlight green bar as a mic.
• Use the Sunlight campaign hip-hop rap beat (available on Instagram).
• Upload your video on Instagram and/or Tik Tok
• Use the hashtag #RaiseTheBarWithSunlight.
• Tag the brand pages in your post. Instagram (@sunlight.za) and Tik Tok (@sunlight_za)
Dance Category
• Create a 30"- 60" amapiano dance video
• Feature the Sunlight green bar visibly in the video.
• Use the Sunlight campaign amapiano dance beat (available on Instagram).
• Upload your video on Instagram and/or Tik Tok
• Use the hashtag #RaiseTheBarWithSunlight.
• Tag the brand pages in your post. Instagram (@sunlight.za) and Tik Tok (@sunlight_za)
Step 3: Get Likes
• Encourage your followers to like your video.
• If you post your entry on both Instagram and TikTok, we will combine the total number of likes across both platforms, this works to your advantage.
• The top 5 amapiano dance videos and the top 5 hip-hop rap videos with the most combined likes will be shortlisted for review by the Sunlight team for your chance to win R10 000 per genre
• Cut-off time for review will be 16h00 the Thursday prior to the announcement
• Only one winner per genre will be announced on Friday, every two weeks.
Judging Criteria (for shortlisted entries)
Shortlisted entries will be reviewed by the Sunlight team based on:
Creativity
• Originality of concept and performance.
• Unique interpretation of the “Raise The Bar” theme.
Use of Sunlight Bar
• Clear and creative integration of the Sunlight green bar in the performance.
Execution
• Overall quality of the video (energy, clarity, engagement).
• Alignment with the campaign beat hip-hop (rap) or amapiano (dance).
Opening/Closing Dates – 1 October – 28 November
Notification of Winners and Claiming Prizes
Winners will be contacted via direct message on the platform used to enter. Notifications will be made at the end of Week 2, Week 4, Week 6, and Week 8.
Cash prizes will be paid via EFT. Winners must provide a bank letter and a copy of their ID. Written confirmation of receipt of funds will be required after payment.
Purchase Required – Not applicable Licence/Charity Reference – Not applicable
3. Promotional Competition Basis
3.1. The competition is open to individuals who meet the entrant requirements and not open to excluded entrants. 3.2. You must follow the entry instructions. 3.3. Only one entry per person is allowed, unless the Promotional Competition Details specifically allow multiple entries. 3.4. Only one prize may be won per group of entrants unless multiple prizes are explicitly allowed.
4. Entries
4.1. Entries that do not comply, are incomplete, corrupted, or late may be disqualified. 4.2. Entry material must:
• Be appropriate for public viewing and not contain prohibited content
• Not promote non-Unilever brands (unless incidental and necessary)
• Be your own work or used with permission
• Include names or likenesses only with written consent
4.3. By submitting an entry, you grant the Promoter a perpetual, royalty-free, global licence to use, distribute, and adapt the entry. You must not grant these rights to anyone else.
5. Responsibility for Entries
5.1. If submitting on behalf of others, you must have their permission. 5.2. You must comply with all rules and not tamper with the competition. 5.3. You indemnify the Promoter against losses or liabilities from your breach of these terms. 5.4. You indemnify the Promoter against third-party claims resulting from your entry. 5.5. The Promoter is not responsible for:
• Lost or delayed entries due to network issues
• Your costs related to entering
5.6. It is your responsibility to ensure entries are submitted on time. 5.7. The Promoter is not responsible for unreceived entries, regardless of the reason. 5.8. The Promoter is not liable for technical issues affecting entries.
6. Winners
6.1. Winners will be notified using the specified method and within the given time frame. 6.2. Prizes must be claimed within the specified timeframe or they will be forfeited. A substitute winner will then be selected. 6.3. The Promoter may publish winner names and county. 6.4. The Promoter's decision is final in all competition matters. 6.5. No correspondence will be entered into unless initiated by the Promoter.
7. Prizes
7.1. Winners must submit a completed vendor form, ID, and bank letter to claim their prize. 7.2. Prizes are awarded "as is" with no guarantees beyond statutory warranties. 7.3. Winners are responsible for:
• Visas, permits
• Fuel or consumables
• Upkeep or renewals
• Taxes and liabilities
• Physical readiness or capability
• Any other associated responsibilities
7.4. Winners must adhere to any third-party terms associated with the prize. 7.5. The Promoter may substitute prizes for alternatives of equal or higher value. 7.6. If a winner is disqualified, the prize must be returned or compensated.
8. Publicity
8.1. Winners agree to participate in reasonable publicity. This includes being filmed, photographed, or interviewed. The Promoter is granted a licence to use such materials.
9. Miscellaneous
9.1. Unless stated, the competition is not sponsored by any third party. 9.2. In case of translations, the English version of these terms will prevail. 9.3. If any part of these terms is deemed invalid, the rest remain enforceable.
10. Governing Law and Disputes
10.1. The competition is governed by the laws of South Africa (the country of the Promoter’s address). 10.2. Disputes will be resolved in South African courts unless another jurisdiction applies due to the nature or location of the entrant, prize, or competition.
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